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“The Forum” is a vibrant gathering place, centered around a 6K Video Wall.“Genius Grove” invites customers to get support working side-by-side with Geniuses under the comfortable canopy of local trees in the heart of the store.New “Creative Pros,” Apple experts in creative arts, offer advice and expertise at each of the displays. Customers will also find “Only at Apple” products on the Avenue, a curated collection of third-party accessories. Avenue walls are interactive themed “windows” where Apple’s products and services come to life, from music, to creativity, apps, photography and more. “The Avenue,” inspired by the window displays along a boulevard that dynamically change with the season.
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APPLE STORE SAN FRANCISCO FULL
Here is a full rundown of the new features from Apple’s press release: In addition to the large sliding doors, new retail store features include “The Forum,” a vibrant gathering place, centered around a 6K Video Wall, and “The Plaza,” an area open to the public 24 hours a day that offers public Wi-Fi and seating.
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The new store’s signature 42-foot tall sliding glass doors are set to open to customers on Saturday, May 21. Apple on Thursday introduced its new store on San Francisco’s Union Square, revealing its latest vision for the future of its retail design.